| __TAG_ASSISTANT | Google LLC | ESSENTIAL | Used by the Tag Assistant tool for debugging purposes. | Session |
| _ga_.* | Google LLC | ESSENTIAL | Used to persist session state. | 2 years |
| _gac_.* | Google LLC | ESSENTIAL | Contains campaign related information for the user. If you have linked your Google Analytics and Google Ads accounts | 90 days |
| _gcl_dc | Google LLC | ESSENTIAL | Set from partner domain | 90 Days |
| _gcl_gb | Google LLC | ESSENTIAL | Set from partner domain | 90 Days |
| _gcl_gs | Google LLC | ESSENTIAL | Set from partner domain | 90 Days |
| ^_ga$ | Google LLC | ESSENTIAL | Associated with Google Universal Analytics to distinguish unique users by assigning a randomly generated number as a client identifier. | 2 Years |
| ^_gat_UA-.* | Google LLC | ESSENTIAL | Set by Google Analytics to identity the number of the account or website it relates to. | Session |
| ^_gcl_au$ | Google LLC | ESSENTIAL | Used by Google AdSense for experimenting with advertisement efficiency across websites using their services | 3 Months |
| ^_gcl_aw$ | Google LLC | ESSENTIAL | Stores ad click information so that conversions can be attributed outside the landing page | 90 Days |
| ^_gid$ | Google LLC | ESSENTIAL | Associated with Google Universal Analytics to distinguish unique users by assigning a randomly generated number as a client identifier. | 24 hours |
| ^PHPSESSID$ | Alliance Pharmaceuticals Group | ESSENTIAL | General purpose platform session cookie, used by sites written with PHP based technologies. | Session |
| osano_consentmanager | Osano | ESSENTIAL | Stores the user's current consent status. | 1 year |
| osano_consentmanager_uuid | Osano | ESSENTIAL | Stores the user's unique consent identifier. | 1 year |
| __adal | Adalyser | MARKETING | Adalyser, is an an analytics platform that is used to measure response to advertising. | Session |
| __adal_ca | Adalyser | MARKETING | Stores which advertising campaign drove a user to visit, stores traffic source and campaign data. | 6 Months |
| __adal_cw | Adalyser | MARKETING | Ties back conversion events to earlier visits, stores a visit timestamp. | 1 Week |
| __adal_id | Adalyser | MARKETING | Uniquely identify a device, stores a generated Device ID. | 2 Years |
| __adal_ses | Adalyser | MARKETING | Determines whether there is an active session and which conversions have taken place in this session to prevent duplicates, stores a list of events in this session. | 30 Minutes |
| _gcl_ls | Google LLC | MARKETING | Tracks the conversion rate between the user and the advertisement banners on the website - This serves to optimise the relevance of the advertisements on the website. | |
| _tt_enable_cookie | Tiktok | MARKETING | To measure performance of ad campaigns and personalise user experience. | 13 Months |
| _ttp | Tiktok | MARKETING | To measure performance of ad campaigns and personalise user experience. | 13 Months |
| ^_fbc$ | Meta | MARKETING | Placed by Facebook to store last visit | 2 Years |
| ^_fbp$ | Meta | MARKETING | Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers | 3 months |
| DoubleClick (Floodlight) | Google LLC | MARKETING | It serves as a tracking pixel to monitor user behavior, such as how often an ad is seen, how long it is shown, and if a user completes a purchase or action after seeing an ad. | |
| https://safeframe.googlesyndication.com/safeframe/1-0-40/html | Google LLC | MARKETING | Safeframe.googlesyndication.com is a domain used by Google Ads to load advertisements in a secure, isolated container (iframe) on websites. It separates ad content from publisher content to prevent malicious code in ads, protecting user security. | |
| lastExternalReferrer | Alliance Pharmaceuticals Group | MARKETING | Detects how the user reached the website by registering their last URL-address. | |
| multiFbc | Meta | MARKETING | The cookie is used to identify the user across different websites to enable targeted advertising and improve ad relevance. | |
| ttclid | Tiktok | MARKETING | TikTok Click ID (TTCLID) is a tracking parameter appended to a landing page URL when you click on an ad on TikTok, helping TikTok to improve ad attribution and performance by associating your Click ID with a campaign. | 30 Days |
| isReturningVisitor[0-9]* | Alliance Pharmaceuticals Group | PERSONALIZATION | Unknown – Pending analysis & categorisation | Unknown |
| localTimeZone | Alliance Pharmaceuticals Group | PERSONALIZATION | Holds the users timezone. | Session |
| firebox_clicks_tracker | Firebox | ANALYTICS | Records user interactions with popups to improve site experience and measure engagement. | 1 Year |
| ttcsid | Tiktok | ANALYTICS | Set by TikTok Pixel to track user sessions for ad performance tracking and conversion attribution. It helps TikTok measure how users interact with the site after clicking or viewing an ad. | Session |